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Virtual Realty Walk-Through Tours: An Effective way to enhance your Exclusive Listing


Technology has become the eyes and ears of the real estate industry. Adding a competitive edge, such as a virtual walk through tour is a powerful marketing tool for today’s agents and brokers.


Properties show much better using virtual reality walk-through technology than through traditional photography. Potential buyers receive a better overall visualization simply by experiencing the “real-life” feel of being inside a property.

Why consider a virtual reality walk-through?

  •         It will undoubtedly make your exclusive listing stand out, which in turn can generate a better overall business
  •         A virtual tour for your listing is like having a 24 hour, 7 days a week open house.
  •         Virtual walk-through tours can further enhance the exposure of your exclusive listing on the internet. Potential buyers may share the virtual tour experience with other family members prior to purchasing a property.
  •         Virtual walk-through tours can also be posted on social media sites, apps and links. statistics report that listings with virtual tours receive 87% more views than listings without tours (including those with still photos alone), and that 54% of buyers who use the site will not look at properties that don’t include virtual tours.

Additionally, 84% of first-time home buyers and 79% of repeat buyers search for a home on the Internet, according to a National Association of Realtors (NAR) study.

So,if you are looking for an effective way to boost your overall marketing tactics, a virtual walk through tour is an ideal solution.


An Effective Comparable Market Analysis

Real estate agents create a comparative market analysis for their clients to help determine a fair price when selling or buying a property. CMA is a reference tool, or a less-sophisticated version of a formal, professional appraisal.

A good real estate agent utilizes both various listing types  and specific characteristics
to determine a fair price of a property.

Listing Types Include:

  •         Active Listings: These are properties that are currently on the market. This provides an overall indication of pricing for similar properties.
  •         Pending Listings: a sales contract has been signed, but the sale has not closed. Pending listings may give an indication of the direction in which the market is moving.
  •         Sold Listings: These are properties that have sold and closed within a specific time frame. The prices indicate market value and the actual comparable price of a similar property. The sold data of similar properties could be within a specific building or area
  •         Expired Listings: This covers properties that did not sell during the time they were listed, including properties that were removed from the market list without selling typically because they were priced too high and had been on the list for a long time.

Specific Characteristics that would be considered:

  •         Co-op or Condo
  •         Square Footage/unit layout
  •         Amenities
  •         Condition/Upgrades
  •         Location – Perhaps the floor of the unit within a specific building
  •         View

Clients rely on their real estate agent for professional, accurate and helpful information.